The Athlete Circle
Privacy Policy
Effective Date: May 14, 2026 | Last Updated: May 14, 2026
The Athlete Circle ("we," "us," or "TAC") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and what choices you have regarding your information when you use our website, products, and services (collectively, the "Services").
Plain language summary: We collect your email and basic info to deliver the resources you request, send relevant content, and process purchases. We don't sell your data. You can unsubscribe anytime. If you bought our $99 ebook, we store your purchase record for tax and support purposes.
1. Information We Collect
Information You Provide Directly
- Contact information: name, email address, and (optionally) athlete name, sport, and school when you sign up for our free guide or purchase a product.
- Purchase information: billing details processed through our payment provider, Stripe. We do not store your full credit card number on our servers.
- Communications: messages you send us via email, contact forms, or scheduled calls.
Information Collected Automatically
- Usage data: pages viewed, time on site, clicks, referring URLs, browser type, device type, and approximate location (derived from IP).
- Cookies and similar technologies: we use cookies for site functionality, analytics (Google Analytics 4), and marketing attribution. You can disable cookies in your browser settings.
2. How We Use Your Information
- Deliver the free Athlete Roadmap and the $99 "Build Your Athlete Circle" ebook to your email.
- Send educational content, updates, and product announcements (you can opt out at any time).
- Process payments via Stripe.
- Provide customer support and respond to your inquiries.
- Improve our website, content, and services.
- Comply with legal obligations.
3. How We Share Your Information
We do not sell your personal information. We share information only in these limited circumstances:
- Service providers: companies that help us operate (e.g., Stripe for payments, HubSpot for email, Google Workspace for email infrastructure, Netlify for hosting). They are contractually obligated to protect your information.
- Legal requirements: if required by law, subpoena, or to protect rights, safety, or property.
- Business transfers: if TAC is acquired or merges with another business, your information may transfer as part of that transaction.
4. Your Choices
- Unsubscribe: every marketing email includes an unsubscribe link.
- Access, correction, deletion: email us at hello@theathletecircle.com to access, correct, or delete your information.
- Cookies: manage through your browser. Disabling cookies may impact site functionality.
5. Data Retention
We retain your information for as long as your account is active or as needed to provide the Services. We retain transactional records (purchases) for at least 7 years to comply with tax and accounting requirements. After that, we delete or anonymize your information unless legally required to retain it.
6. Children's Privacy
Our Services are not directed to children under 13. The free Athlete Roadmap and $99 ebook are designed for high school and college-age athletes (typically 14+) and their parents. Parents make purchases on behalf of minor athletes. If a minor under 13 has submitted information, please contact us and we will delete it.
7. Security
We use industry-standard safeguards (encryption in transit via HTTPS, secure payment processing through Stripe, access controls on our internal systems). No system is 100% secure, but we take reasonable steps to protect your information.
8. International Users
The Services are operated from the United States. If you access our Services from outside the U.S., your information is transferred to and processed in the U.S., which may have different data-protection laws than your country.
9. California Residents (CCPA/CPRA)
California residents have rights to know, access, correct, and delete personal information, and to opt out of "sale" or "sharing" of personal information. We do not sell or share personal information for cross-context behavioral advertising. To exercise rights, email hello@theathletecircle.com.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised version with an updated effective date. Material changes will be communicated by email to active customers.
11. Contact Us
Questions about privacy? Email hello@theathletecircle.com.
Important: This Privacy Policy is provided as a starting point. Before publishing, have it reviewed by licensed counsel familiar with U.S. consumer privacy law (and any state-specific obligations like CCPA/CPRA, Virginia's CDPA, or others relevant to your operations).